Information is the most powerful and lucrative commodity in the world. “The basic economic currency is no longer capital, natural resources or labor. The only currency that matters now is knowledge” (The Amazing Story of CNN).

TV Guide cites that the average American now watches seven hours of television per day. That is a huge amount of information. The challenge is to find a source that can provide answers to life’s most basic questions. A source that delivers the plain truth—a source that tells you why.

Consider television news programs: 70 percent of local television news stories are one minute or less in length. Most news sources report on an event and move right along to the next event offering no clear answers, only posing unanswered questions. There is a lack of depth in news reporting.

News as Entertainment

Two examples from this present decade illustrate. 1991’s Gulf War heralded the emergence of a new era of broadcast journalism: For the first time, war was recorded and packaged as entertainment. And like a thirsty cat with a bowl of milk, the mass audience lapped it up. Soon after came the O.J. Simpson trial, which was served up to viewers as “hard news.” The media pre-empted famine and disease in Africa, financial destabilization in Asia, drought in Australia, England and the U.S., rapidly changing geopolitics—and the world sat goggle-eyed, mesmerized by the downward spiral of the life of an American football star. These stories, which garnered huge ratings for news agencies, clearly showed the appetite of the Western viewer for “news as entertainment.”

Edward R. Murrow, who reported perhaps more accurately and responsibly than any war correspondent this century, pinpointed the problem when he said that television was “an incompatible combination of show business, advertising and news.”

In a 1958 bombshell speech in Chicago which effectively ended his career, he reflected on his time as a reporter and offered a sober and blunt warning to the broadcast industry: “We are currently wealthy, fat, comfortable and complacent. Our mass media reflect this. But unless we get up off our fat surpluses and recognize that television is being used to distract, delude, amuse and insulate us, then television and those who finance it, those who look at it and those who work at it, may see a totally different picture too late. If we go on as we are, then history will take its revenge” (Murrow—His Life and Times).

According to Atlantic Unbound magazine, “There are no official standards to govern journalism.” Forty-one years after Murrow’s warning, we see the unfortunate outcome. News has become big business: a money and ratings game. We have every flavor of news reporting, in any country at any time. There are plenty of broadcasters who report and even analyze the news.

But none tell you why—save one.

Missing Dimension in Journalism

There is a missing dimension in broadcast journalism today. It resides in only one syndicated television program. Unlike mainstream journalism, this program is governed by the supreme standard. What is it? The program is The Key of David. The official standard is God’s law.

God is the missing dimension in journalism. Jesus Christ was a messenger—like a newscaster. He had clear-cut journalistic standards. He spoke only the words of His Father, not His own interpretation (John 14:10). Christ didn’t just report the news; He explained why events were occurring and where they were headed. In like manner, God specifically instructed the prophets to speak only the words that He gave them (Amos 3:7).

Jesus’ message was not popular with the people of His day—they wanted to hear smooth things (Isa. 30:10). Today, the message of The Key of David is also not popular with the mainstream media and pacifist religious establishment. If you watch this program, you won’t hear “smooth things”—you’ll hear the unadulterated truth.

Your Early Warning News Service

In 1992, God’s Future World radio program, presented by Gerald Flurry, was transformed into a 30-minute television program—The Key of David. Since this time The Key of David has grown dramatically in both impact and production quality. The program staff numbers 25 worldwide, working in various roles of production, administration and media purchasing. Its technical facility is located in Edmond, Oklahoma.

The Key of David is firmly established in many key markets worldwide, with access to over 700 million people in the United States, Canada, Central America, Russian Federation, Northern Africa, the Middle East, Asia, the Pacific and Australasia. In the past two years response to The Key of David has more than quadrupled. Audience reach and impact have both seen significant rises. For the past four years Nielsen Media Research has ranked The Key of David in the top ten of weekly devotional programs. The program has also received various awards in recognition of broadcast excellence.

Each week, the editor in chief of this magazine and presenter of The Key of David program, Gerald Flurry, delivers powerful messages of end-time warning and great hope for the future. He looks deep into the meaning of the news, moving beyond the immediate and providing an unbiased, no-holds-barred delivery of tomorrow’s news today.

The success of the program can be greatly attributed to its similarity in format and message to Herbert W. Armstrong and The World Tomorrow television program. Many Trumpet subscribers are familiar with Mr. Armstrong’s clear, understandable declaration of the plain truth of world events. The Key of David broadcasts in that tradition.

Mr. Armstrong foretold the removal of the Berlin Wall decades before 1989 (he died in 1986). The Key of David and Trumpet magazine reported on the union of the two Germanys. Far in advance of its fulfillment, Herbert Armstrong predicted today’s emergence of a European conglomerate of nations as a political, economic, religious and military power. The Key of David delivers regular messages warning of the growing power and influence of this Eurobeast.

The Key of David uncovered the joint plan of the Vatican and Germany to destabilize the Balkans; it reported on Croatia’s sham democracy and the snubbing of the Dayton Peace Accord; it revealed the real reasons for the Kosovo debacle. Under-the-table activities in nato led by Germany were exposed through Key of David reporting, as were the meaning behind communism’s collapse and reemergence in Russia, South Africa’s political destabilization, the Asian financial meltdown, Britain’s loss of international influence and America’s disintegration of superpower status, Australia’s disassociation with the British monarchy, Israel’s internal division over an ill-fated peace process, China’s theft of U.S. military secrets and takeovers of vital global sea gates. It was through The Key of David that viewers heard the answers to why the Dunblain and Columbine High massacres occurred.

Yes, The Key of David has a proven track record of telling you why.

We Tell You Why!

The Key of David tackles issues that other broadcasters shy away from. It devotes 30 minutes to an issue—not one minute or less. The program is not motivated by greed, the ratings game, popularity, bureaucratic persuasion, racial discrimination or political correctness. It doesn’t conceal, it reveals. It, packaged with this magazine, is designed to inform, educate, inspire and motivate. It trumpets a “certain sound” (I Cor. 14:8) that anyone who has an ear to hear (Rev. 3:22) can clearly understand.

If you want the truth of today’s world affairs, their impact on your life and where they’re headed for the future, The Key of David is your source. If you are not already a regular viewer, join the hundreds of thousands worldwide who turn to The Key of David each week for the answers to life’s most basic questions. Remember, The Key of David doesn’t just report the news—we tell you why!

See inside this magazine’s back cover for Key of David air times in your area.